How companies get your Browsers History and what to do about it!
As the coming time more people are become aware of the effects of tracking cookies. But many of us would not know how many tracking cookies are there in the browsers. These cookies are installed on the computer and let you in the reach of your power to find and eliminate these cookies. Fortunately these cookies are not being used for spying on everything you do per second. Instead these are used in gathering data necessary for targeting advertisements more in liking. This is unpredictable situation to how much it will stay in this way.
Why Getting Rid Of the Cookies Isn’t Enough
If you have cleared all your cookies from the browser and even had disabled the entire cookies! This will still not shield you from interest-based advertising. You see companies such as Google and keep the track of the browsers unique ID that known as globally unique identifier (GUID). These identifiers can be anything even your IP addresses or cookies identifier.
Even you have clear all the cookies from the browser. You have even disabled the entire cookies. Still it cannot shield you from the interest-based advertisements. You come across companies such as basis by which identify who you are and simply store the database of the queries.
There are many complications that are presented if you don’t have cookies enabled. This means the websites such as Google cannot keep a track of you as an individual. To counter this some of your website will analyze your queries by IP. The companies such as Google can use the Gmail account as the basis by which you can identify who you are and simply stores the database of your queries.
By having the base of data on the account rather than on cookies in the browser, advertisements and better it will target for you. Here you can see more than one person that uses your browser and if the company tracks the browser you will find a combination of ads targeted to everyone that uses the computer and not just yours. But if the account is used for data mining then the companies will better can able to create ads according to your taste.
The tracking if the IP address. It is assumed that people in the local area have the similar interests, that you will receive advertisements that supply the people who have been sending queries from the IP range. If notice the language of ads that suddenly changes when you are using a proxy service in different countries, then these ads are using the less effective form of tracking preferences.
Can you choose out?
You can definitely use the interest based advertising. This does not mean that all the methods that are mentioned above will be eliminated. At least the companies will opt out of will still can track your IP address, since this information can be get when you receive methods, but you will at least be able to opt out of the most invasive ones.
You can really remove this by going to Google for appealing a third party known as Digital Advertising Alliance. To use the opt-out page you will have cookies enable and all the ads blocking software disabled. Once you opt out of any interest based advertisement that you are not comfortable with. This does not mean that you will get rid of ads once for all. It means that companies will not be interfering into the search data and browsers history.